While exotic car sales are still holding up, it's becoming harder for any brand to offer a lineup without a utility vehicle of some sort. Enter the Urus, Lamborghini's first foray into the truck and SUV market since the LM, a blocky monster designed as a military truck. We love it. If it's attention you want, the Urus gets it. More than any other SUV, it looks wild and exotic. Even in the Los Angeles area, where supercars are commonplace, the Urus attracted plenty of oglers and smartphone photographers. The interior is similarly wild. The Urus interior gives off fighter jet vibes, with angular surfaces and lots of information screens. The ignition button sits under a shiny red cover, so starting the Urus feels like launching the missiles in an action movie. It also takes off like a fighter jet.
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The Lamborghini LM aka "Lamborghini truck" is an off-road truck manufactured by Lamborghini between and The LM was not the first of its kind to be built by Lamborghini. Both vehicles used rear-mounted American power plants and were intended for military use, but were not well received. With the idea of using a front mounted Countach V12 to power the LM came the next model, the "LM", which was the first of the three to see actual production by Lamborghini. The LM is part of a series of vehicles, the Lamborghini Militaria. Lamborghini built its first military vehicle, a prototype vehicle codenamed " Cheetah ", in Lamborghini had designed the vehicle with hopes of selling it to companies in the oil exploration and production industry.
Although Lamborghini is well-known for its outlandish supercars, even it couldn't ignore the market trend of increasing SUV popularity. But you wouldn't expect the brand to come out with some amorphous family taxi. No, Lamborghini will find success only if it has the most ostentatious SUV on the market. And that's how we end up with the Lamborghini Urus.